NEW YORK - The online news site in the United States (U.S.) managed to reach the number of readers and more advertising revenue than traditional media like newspapers.
That is the result of a recent survey by the Pew Research Center's Project for Excellence in Journalism, as reported by Reuters on Monday (3/14/2011).
The study found that 46 percent of U.S. residents to access online news sites at least three times a week. Compare with 40 percent of the population who still rely on newspapers and media sites in question to get the news.
"Migration readers to the Internet run faster. Rapid adoption of tablet computers and the spread of smart phones to help realize it," explained Director of Project for Excellence in Journalism Tom Rosenstiel.
Over the past few years, the print media is in crisis. Number of readers who prefer to access online news resulting from the advertiser is no longer interested in advertising in print media.
The latest data from eMarketer explains that the U.S. media ad revenue fell 46 percent in 2010 to USD22, 8 billion. Meanwhile, online ad revenues in 2010 reached USD25, 8 billion.
The shift to online media reader also result in reducing the number of staff, including reporters and editors. The study reveals, the U.S. media newsroom staff is now 30 percent fewer than in 2000.
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